Text Message Marketing is simply the practice of utilizing texting as a way of directly communicating and marketing to your customers.
Sending them offers, specials, reminders and more.
TWO reasons why the law requires businesses to use a 3rd party platforms such as Making Dough Agency to utilize text message marketing:
1. As a business, you cannot just text customers without their prior permission.
2. The customers must be able to opt out and unsubscribe from your database at anytime.
A 3rd party texting platform such as ours has these 2 features integrated by law.