Updated: Jun 20, 2020
Big companies like Papa Johns, Domino's Pizza, Baskin Robbins, Subway, Taco Bell, Dunkin Donuts, Burger King, and a lot more are actively using text message marketing to reach out to their customers for many years.
And how do these companies make text message marketing successful?
Here are some helpful tips that we have learned from them and consistently apply to our own restaurant:
1. Weekly text messages
They send text messages every week. They have a marketing schedule that they strictly follow.
Let's take Papa John's weekly text message as our inspiration.
They never missed out a single week sending their customers a text message.
The same applies to emails, if you send emails, it must be sent every week otherwise you will realize that it's not working.
You need to do it in the right way, and sending a text message every week is the best way to do it.
2. The "same day, same time"
Papa John's text message, for instance, comes in every Friday at around 4:00 PM.
They do this every single week for the last 5 years. They have not missed even once.
That's the strategy we patterned for our restaurant and it is indeed effective.
It becomes a habit for our customers to receive a text message from us every Friday and people look forward to it.
3. Huge record of customer's phone numbers
For example, in our restaurant, we have 5,200 phone numbers that we send text messages to weekly on the same day at the same time.
These 5,200 phone numbers are multiplied by 52 weeks in a year. It would result in 270,400 text messages that we send to our customers annually.
We have been doing this for over 5 years with a 98% open-rate.
4. A 13-week system
Set it quarterly and forget it. We use software to automate all our text messages and emails for the next 13 weeks and forget about it.
It is practical, time-saving and convenient. We utilize automation to make sure we are consistent.
These 4 ways are proven tried and true. We have been doing text message marketing for five years in our own restaurant, and we have learned to maximize its full potential over time.
Text messaging is well-known to be an effective marketing solution for various fields of business.
Text messages have a high open-rate which is an average of 98%. This means that almost everyone who receives a text message will open and read it.
It is a fast, easy, and direct way of reaching your customers.
Multi-billion companies use text message marketing because it works.
It can be used to grow the number of customers, boost customer service, intensify customer loyalty and of course, increase sales.
Our very own agency, the Making Dough Agency can help you achieve those by providing your restaurant with all the things that you need to have an effective text message marketing plan.
We believe that among all other marketing strategies that we have right now, text message marketing remains the best.
Text message marketing is still the most reliable, most economical, and most convenient way to keep your customers coming back to your restaurant again, and again, and again.