The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner How can you leverage social media in 2019 to make sure every single soul in your town knows about your restaurant? #RestaurantMarketing Our greatest enemy in the restaurant business is OBSCURITY and social media can be the cure. But, if you are continuing to use social media in 2019 like it’s 2017 then you are not maximizing this powerful tool and most likely losing a lot of money and getting frustrated. Today we are talking about How social media has changed in the last few years. I’ll share 3 things that used to work but no longer works in 2019 so you can see if you are using the platform not effectively. We’ll talk about 7 things that WORKS like a charm in Restaurant social media marketing 2019. Then we are talking about FACEBOOK ADS. What works and what doesn’t when it comes to FB ads and how to make the most of it. // Need help with your restaurant marketing strategy? Let’s chat. Email us at: MakingDoughShow@gmail.com // Download our FREE Guide: 52 Ways to GROW your Restaurant sales on our website: https://www.makingdoughshow.com/ // HOW TO MARKET YOUR RESTAURANT ON FACEBOOK GROUPS https://www.youtube.com/watch?v=SXO_kbV7m5Y // LET'S CONNECT: SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow FOLLOW us on Instagram: https://bit.ly/2SLRp42 CONNECT on LinkedIn: https://bit.ly/2D0a3QA // Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/ // WHO: Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner // WHO: Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. // Need help with your restaurants marketing strategy? Let’s chat. Email us at: MakingDoughShow@gmail.com // LET'S CONNECT: SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow FOLLOW us on Instagram: https://bit.ly/2SLRp42 CONNECT on LinkedIn: https://bit.ly/2D0a3QA // Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/ // TODAY’S EPISODE: Today's question from KLAAS VICTOR and Victor asked "Is there a way to stimulate the clients to rate 5 stars on google? A free coffee perhaps?" There are many ways to encourage your customers to leave you reviews however there's no way to make them leave you 5 stars reviews. So to answer that question I will give 3 tips about how to get more reviews and 3 possible tips on how more likely to get 5 stars reviews. Let's start talking about the 3 tips on how you can more likely to have 5 stars reviews You got to exceed the expectation! HOW TO EXCEED CUSTOMERS EXPECTATION: 1. IMPROVE YOUR SPEED OF SERVICE One thing I want you to realize that we have these whole industries like a fast-food where food is served fast.The question I have for you is how can you exceed your customer expectations if you take 15-20minutes of wait time to get their food? How can you exceed that expectation to get 10-15 minutes? It depends on what food you served. The faster the food is served the better! People are busy. Your team must know the standards of Speed of service. That’s a simple way of exceeding expectation! 2. OVERLY FRIENDLY SERVICE Greeting and farewelling in an OVERLY friendly service way is something you can train your servers. Have got to train your people on this and daily emphasize how important it is! 3. CLEANLINESS Cleanliness doesn't mean fancy stuff or beautiful decor. This isn’t about fancy decor! People care about the bathroom. because a lot of times they feel that when the bathroom is clean it's an indication of the kitchen. And it's a well-known thing. People notice cleanliness! Have cleaning checklists and hold your team accountable. Now, 3 ways to get MORE reviews! 1. Ask for it! You can ask indirect the customers like use stickers or something you can post on your 4 sides of Wall saying something like “it would mean the world if you’d take 5 minutes and leave us a review”. You can use your Website or write something under your receipt saying the same thing.n And on the other side: Yelp and etc logos and says “Would you please leave us a review?” “It would help us out?!” 2. INCENTIVE THE CUSTOMERS This might not give you a 5 stars reviews but you will get more reviews and this is how we do it. Where I make sure I can hit the different points I want to say in my response to our customers. For a positive review make communication of saying thank you to them. Email them like you want something to send them to thank you certificate of a little thank you gifts. And for a negative side, it is also the same as we want to make things right we would like to send you a gift certificate and hopes you give us another opportunity please email us. 3. INCENTIVE THE TEAM One of the things we do is to have a nameplate for our team. A lot of times even good or bad reviews the customers will remember the name of the server. So you will know who was it, who did it and what was it. What we do is If a customer mentions our server's name on a + review, they will receive a $10 gift card! So it’s your teams top priority!

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner In this video, I have a few tips for you that I believe will help you become a batter restaurant manager. A weak team is far harder to manage, than managing a strong team. As a restaurant manager, every single day you must come up with a game plan for every single member of your team and what they can learn TODAY and every day to be more capable, to carry a heavier load?

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner Subscribe! Making Dough Show is a dedicated Weekly Show to help you GROW your restaurant sales! We talk about restaurant marketing tips, ideas, and making dough! SWOT Analysis can be done on a personal level or to a business We need to start by analyzing where we are at then look to where we want to go and how we’re going to get there Conducting a sweat analysis is a very strategic and simplified way to look at aspects of the business that actually matters Strengths Off the top of your head when you think about your restaurant in comparison to other restaurants in town that serve the same food or cuisine what are your strengths Ticket time Dining experience Your service Your reputation Your branding Your price point Your menu offerings - variety etc Your online presence Your marketing strategy Your training system You’re hiring training and termination system Your brand story and how you communicate it daily Your finances/ books etc Your labor percentage in relation to the sales Your food cost Your core management team Your location and easy access visibility The dining options you offer Dinan pick up delivery Business and that working relationships Your HR systems You have a unique selling proposition Your hours of operations Your Decor and ambiance Your diet options in your menu think are your strengths and your weaknesses of your business Threats What are 20% threats out that can have 80% damage impact! And what can you do proactively to reduce this impact! For instance with a theater coming around it is critical for me to be able to continue to be in contact directly with our customers so we can make offers we can build relationships directly with them So I’m heavily having Facebook ads and opportunities where I am capturing peoples information whether it’s there or email or phone number or there are enrolling in our messenger bot Opportunities we know that people have issues with carbs Great opportunity for me is to be thinking about how can we have for instants protein crests they were making in house Used to purchase this item from a company where they were making these crusts out of ground chicken and Parmesan cheese So what has been my strategy in the month of December is trying different recipes and I finally came up with this chicken protein crust that we’re gonna be making a house and heavily promote in the next few weeks in January Again this is an opportunity to reach a new demographic people who are into keto diet which would consider pizzerias their enemies to come and make friends with us and try our toppings and sauce in the house shredded mozzarella cheese on these protein crest we are making from scratch in house Weaknesses some of our weaknesses in this season is that my husband and I have not been able to duplicate ourselves We’re not involved in operations unless there is a big promotion going on in the world are short staffed Another weakness is our app station that is ran by my mother The app station is heavily reliant on my mom She’s a machine and she’s phenomenal In the future and other things you can consider is to do a swot analysis on a micro level What are the strengths weaknesses opportunities and threats to your kitchen operations Swot analysis of your front of the house operations Swot analysis of your front of the house manager or your kitchen manager Swot analysis of your marketing systems Swot analysis of your training systems Swat analysis of your financial systems You could go in a lot of depth analyzing your restaurant in your business on a micro level it’s strengths weaknesses opportunities and threats And come up with projects to systematically find new solutions to your current problems To save you time To get your freedom So you reply less on people and more and systems And obviously make more demo in 2019!

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner // WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them Comments? Suggestions? Questions? Email us at: MakingDoughShow@gmail.com // LET'S CONNECT: SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow FOLLOW us on Instagram: https://bit.ly/2SLRp42 CONNECT on LinkedIn: https://bit.ly/2D0a3QA #RestaurantMarketing #RestaurantOwner #RestaurantPodcast www.MakingDoughShow.com ------------------------------------------------------------- Why is it important to conduct a Location Analysis for your restaurant? Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant location analysis now! In this show, we are giving you 13 factors to consider before you choose a location for your restaurant: 1. Visibility 2. Traffic: Foot and Car 3. Speed limit 4. Access 5. Parking 6. Location history 7. The 3-5 mile radius density: residential 8. The 3-5 mile radius: business, schools, hospitals, churches, hotels, etc. 9. The 3-5 mile radius restaurants: all restaurants and direct competitors 10. Safety 11. Demographics 12. Psychographics 13. Rent You will also learn how important is the location to the success of your restaurant, more tips and things to remember! ✋Choosing the right location can make or break your business, it’s a permanent decision. ✋ This decision can make or lose you hundreds of thousands of dollars. ✋ Here’s a secret to remember: Effective marketing is MORE important than your location. ✋Beware of love at first sight. ✋Assess the opportunity of the location and identify the gap that you can maximize. ✋Shift your marketing strategy to best serve the 3-5 mile radius of the restaurant. // WHO:Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them.

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner In order to open a restaurant, bar, café, nightclub or bakery business successfully, you must first select the right location. So many restaurant startups fail before they even get open. Sure a restaurant business plan is important, but the one factor I see missing from most plans is the 5 most important factors in their location. In today’s video, I will share with you my 3 tips for pick the perfect location for your restaurant, pizza business, café, bakery or bar. // TODAY'S EPISODE: Planning to open up a restaurant? “Hello Hengam a great video! I would definitely be interested in more of your videos and advice. My wife and I also live in Texas and we are in a very beginning stages of owning our own restaurant. I'd love to hear more on the beginning of how you got started leading up to opening day and what you would recommend for us looking to put the dream into actions and what steps to take to properly execute? Thank you!” -Lawrence You have got to get obsessed with your numbers You got a study to the numbers. You're purchasing an existing restaurant You need to review the numbers. You need that they're going to give you a P&L. Because what you're paying for unless it's an asset purchase. You need to sit down with the owner. It doesn't matter you're gonna be coughing over money. You better know every single number you need. If you not look it up before going and sitting down with your owner. Study it, research what it indicates how it's calculated and sit with the owner. The second tip I have for you is to NEGOTIATE EVERYTHING! Know we're very passionate about this restaurant we know it's gonna be successful and I want to work with you long-term and this is gonna be a long-term business relationship. Ask for grace and negotiate everything. Step number three under the everything zone is to document everything in the beginning. You're gonna be entering this chaos zone where you you know people call you for different things You make a promise for differently unit you know you're gonna forget. Overall just document everything you know what I'm saying it's just the fact it is because there's gonna be so many moving parts you're going to forget now when it comes to document obviously you can use a classic pen and paper or something or a notebook you have or you can use a logbook feature that many software's do offer. So for instance we use scheduling software's you know like if you use hot schedules or 7:00 shifts they're going to have a log book feature where you can log things and we do religiously use the log book daily we do our managers. DOCUMENT EVERYTHING! Expect that equipment is going to break down. Expect it you're not gonna make much money because what happens is stress and disappointment happens.When you expect this and this happens and then there is this gap results in this huge stress I'm gonna tell you like first us and the first year can we make no money obviously because rent was really high. It is going to take a village an enormous amount of work to make a business successful and I'm just being honest with you so expect the unexpected so it would be less stressful for you. So the tip number four I have for you which has been the secret to our success is .. BE OBSESSED WITH GROWING YOUR SALES You're going to be obsessed with burn yourselves when the sales is not good. And you're gonna continue to be obsessed with sales when sales is good because the way it works in the restaurant is whatever you do whatever you do today to grow yourself whatever activity you do to market your restaurant is not going to surface up you won't see the results in four to six weeks so we go through this season where sells is really good. And you slow down on your marketing because you think that it says it's really good. And one of my goals for you is you know on this on the show is to help you grow your sales two digits or more as in ten percent or more every single month to month that has been our strategy #RestaurantMarketing

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner // WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them Comments? Suggestions? Questions? Email us at: MakingDoughShow@gmail.com // LET'S CONNECT: SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow FOLLOW us on Instagram: https://bit.ly/2SLRp42 CONNECT on LinkedIn: https://bit.ly/2D0a3QA #RestaurantMarketing #RestaurantOwner #RestaurantPodcast www.MakingDoughShow.com ------------------------------------------------------------- Who uses text message marketing in 2019? Last Show we talked about the best ways to keep in touch with your customers and increase your repeat business Text Message marketing in 2019 has 97% open rate and is a very cost effective way to stay in touch with your customers. Want to try it for free? https://www.makingdoughshow.com/thanks-for-trying-our-sms-service Today, let’s talk about WHO uses text message marketing in 2019 Text the word "DEALS" to the phone number 47272 Papa John’s Papa John’s, Subway, Domino’s, Little Caesars, Taco Bell, Cold Stone, Steak 'n Shake, Applebee's, Burger King, Chipotle, Macaroni Grill (look them up!) They are all using Text Message Marketing Let’s talk about HOW they use this powerful tool to continue to GROW their sales, be top of mind on a weekly basis Papa John’s is one of the companies that I’d say uses text message marketing very effectively - that we can learn from! A weekly text message Texted on the same day of the week Texted at the same time of the day! Papa John: Fridays at around 4 PM. every. Single.week for the last 5 years that I’ve been a part of their text club SPYING ON THEM! We’ve used the same strategy for the last 5 years and have consistently grown our sales. We’ve over TRIPLED our sales in the last 5 years with 0 prior restaurant experience! We have a list of 4,500 customers on our text database 5,000 x 52 = 260,000 texts a year For over 5 years. With 98% open rate you do the math! I’ve developed a 13 weeks system. We set it and forget it. We’ve gotten such results using text message marketing that we started to share our system with other restaurant owners and we’ve formed our agency helping other restaurant owners grow their list and GROW their sales.. Get repeat business and make more dough. Why these multi billion dollar companies continue to use text message marketing? Because it works! We usually charge a $300 set up fee and charge $300/ month to manage the whole system for you. Our team schedules the texts and you don’t need to learn anything new! We send you reporting monthly and again, you get to use our systems and templates! If you use the link below, you can send your first text message for FREE Our team will set up the keyword and your first offer for you You send us your list and our team will send the first text for you. Got 1000 people on the list, even if you get say 25 redemptions at a min order of $10 That’s 25 x $10 = $250 Oh wait! If you are happy with making dough and working with our team, it would be $250/ month from then on. What if you have 5000 on your list? What if you want to send 8 texts a month or 8 x 5000 = 40,000 FLAT rate of $250 250/ 40,000 = 0.0062 per text! Click on the link below and let’s get you going! Got questions, just email me directly at dough@makingdoughshow.com We can also help you GROW your text message list if you don’t have any. Let me know how we can help you. DOUGH MAKING PLAN: Comment below if on youtube and let me know if you’ve tried text message marketing and the results you’ve gotten? If you are not convinced yet, know that next week I’ll share with you 5 reasons you should consider text message marketing! LET’S GO! AND MAKE SOME DOUGH!

The Ultimate Restaurant Marketing guide https://makingdough.mykajabi.com/restaurant 10 Steps to a Successful Restaurant Promotion https://makingdough.mykajabi.com/10-steps Negative Review Response Template https://makingdough.mykajabi.com/review 12 Factors to consider BEFORE choosing a Restaurant Location https://makingdough.mykajabi.com/location Papa John's Text Message Strategy Revealed https://makingdough.mykajabi.com/text INCREASE Restaurant Retention with PULSE MEETINGS https://makingdough.mykajabi.com/retention 2020 Restaurant Marketing Planner https://makingdough.mykajabi.com/2020planner // WHO: Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them Comments? Suggestions? Questions? Email us at: MakingDoughShow@gmail.com // LET'S CONNECT: SUBSCRIBE to our Youtube Channel: https://bit.ly/2sif5kX SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow FOLLOW us on Instagram: https://bit.ly/2SLRp42 CONNECT on LinkedIn: https://bit.ly/2D0a3QA #RestaurantMarketing #RestaurantOwner #RestaurantPodcast www.MakingDoughShow.com ------------------------------------------------------------- SMS marketing (aka Text message marketing) is a great way to get instant visibility from your loyal followers and customers.