Updated: Jun 20, 2020
It may have been more than 20 years ago since Text Messaging was born. But this does not mean that it is outdated or incapable of keeping pace with other forms of digital platforms nowadays.
Text Message Marketing is not dead. In fact, despite its simplicity in form, it remains popular among all other communication channels.
It is timeless
Every single year, there is more and more demand for Text Message Marketing. Brands are still looking for the best way to get customers a pleasant experience.
It is no doubt that most companies prefer it compared to other marketing tools because of its 98% open rates.
It is cost-effective
Text messaging is an affordable way to market any business. Traditional marketing methods like TV and print ads remain high in cost.
Conventional means such as Mobile advertising and email marketing conflict against ad-blocking and spamming.
SMS Marketing also helps increase interaction with other channels such as email, social media, and website. This only proves convenience and reliability in using Text Message as a marketing device.
It is powerful
Sending text messages has proven to be one of the most effective marketing platforms. This is due to the high percentage of open-rates, immediacy, mobility, accessibility, and security.
The number of mobile phone users has now reached 5.13 billion people worldwide, according to GSMA real-time intelligence data.
This makes SMS marketing even more valuable in expanding different kinds of businesses.
Text Message Marketing may not be as trendy as social media or email marketing, but it does generate great results.
It may not be as famous or as visual as TV commercials, but it has so many benefits and only costs you a little.