Updated: Jan 31, 2020
Text Message Marketing really is UNLIKE almost every other marketing communication channel!!
We believe it’s THE most effective way to market your restaurant.
Here are 9 reasons why:
1. Immediacy:
Over 90% of text messages are read within three minutes, versus 22% of email, 29% of tweets and 12% of Facebook posts.
2. Reach & Reliability:
About 97% of all text messages are opened.
This means you can trust your customer is going to receive your message at the right time. By that, we mean right around lunch and dinner time when they are wondering where to go with their family.
3. Engagement:
Engagement rates can be as much as 150 times that of email campaigns.
This means, if you have your phone number in the text you send, or simply a link to your online ordering. The customer simply clicks and engages with your message to call your restaurant directly, or go place an order online.
This is much more convenient for the customer and as a result a very effective marketing tool for your restaurant.
4. Conversational:
Text messages enable you have a two-way conversation with your customers.
This feature is perfect to make it super easy and convenient for the customer to text your landline number (using our platform) if there were any issues with their order.
This allows you to make things right before they go to Yelp and leave a 1 star review!
5. LESS competition with other businesses fighting to market to the same customer:
Our customers are BOMBARDED with marketing messages: on social media, their email inbox and etc.
You are competing with businesses and national chain restaurants with fancy marketing departments with fat ad budgets!
You can choose to compete where they are all focused on and fall short, or go where the opportunity is. There is only one inbox for text messages. Customers usually receive texts from loved ones, friends and co-workers. Plus, there is no spam folder either!
6. Personal:
As I mentioned, texting is personal and a very powerful branding tool.
Strangers don’t text us, loved ones, friends, co-workers do! As a restaurant and business, we have the opportunity to communicate with our customers directly the same way their friends and loved ones do.
7. Urgency & Conversion:
When it comes to using mobile coupons, text message offers have anywhere from 30% to 94% redemption rates.
The text is delivered immediately so, imagine it’s 5 PM. and you decide to send an offer to your database. By minute 5:03 you’ve already created the text and they receive it!
If they already had no dinner plans BOOM! They just call you to place their order right there and then. Or choose to dine in. Urgency: because it’s critical that your offers are exclusive. For instance, “tonight only 5-7 PM.”
8. Popular:
In a popular survey 70% of people in the US said they would like to receive offers on their mobile phones.
9. Can be set up in minutes:
If you choose to promote your specials via social media, or email, and mail you need to create a caption/ story as well as a good image or video to go with it.
However, since you can only fit 160 characters in a text message, it’s very concise and it would take you less than 2 minutes to create a promotional message and text it out to your whole database!
Here at Making Dough Agency, we provide templates and scripts for our clients to save them time and make their life easier!