Updated: Jun 20, 2020
As a restaurant, we want to be recognized by the people not just as a food establishment, but as an institution that cares for the community.
This could be the noblest idea that you can impart as restaurant owners to your community. But this idea could be useless if not put into action.
As a restaurant, what is your involvement in your community?
Are you well-known for being the most child-friendly restaurant in your area? Or is your restaurant popular for its beautiful interiors?
Perhaps people love it because of a very delicious dish that they can only find in your diner. What kind of public image does your restaurant have in your local community?
As a restaurant, it is not only important that we serve the best food or give the best service to our customers. It is also significant that we are aware of our influences to our community.
If the people recognize our role, not only as a food establishment but an institution that cares for the community, it would be easier for us to gain their trust and loyalties.
Thus resulting in having more customers. And we all know that more customers mean more sales.
How do you increase your restaurant sales and influence?
As restaurant owners, we must be involved in the community. We must know how important it is to locate different business network meetings that happen within our local community for us to be part of it.
We have done that when we started our restaurant and we must say that it’s all worth it. We actively participated in different community groups and business organizations.
For instance, we joined the Chamber of Commerce, the rotary club and the lions club. We attended multiple business network meetings around the town.
We head to different gatherings so that we can figure out those that are suitable for our business goals.
We want people to know that we were present in these business and social gatherings.
We want them to feel that we can serve and mutually, they can also help us out. And that has been invaluable for our restaurant, to be part of the different business network forums that happen locally.
If you have not been attending business gatherings yet, better consider being part of one now because you could be missing out on a lot of opportunities to increase your sales and influence.
Your restaurant needs community involvement simply because by doing so, you become a good influence on the people, and thus attracting more customers, and growing your profit.
It is like hitting two birds with one stone, being well-known by the people, and at the same time, promoting your business to them.
But most importantly, nothing could be more fulfilling than knowing that even in your little ways, you can make a difference to our community.
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